William Hill Review

William Hill Euro 2020 Betting Review

90 Years of Sports Betting Experience
Localized Platform for UK Players
Euro 2020 Odds and Markets Live

In this William Hill review, readers will find details on essential features on the sports and casino betting site and mobile app. Millions of bettors across the UK and Ireland use William Hill to gamble. It also boasts a significant share of the European sports betting industry.

William Hill was founded in 1934 in London and has grown into a multi-national company with over 12,000 employees. It has many loyal customers and uses promotions, including welcome bonuses and free bets, to attract a steady number of new players each month. If you’d like to join the sportsbook after reading this William Hill review, you can do so through this page. Our team even explains how to sign up at the quickest possible time and get the best welcome bonus available to you.

With Euro 2020 set to begin in June of this year, many football fans are already looking to the future. Betting traders at William Hill are offering Euro 2020 betting odds and promotions. You can open an account through this William Hill review today, grab the free bet welcome bonus and use it to gamble on the generous football betting odds. William Hill caters for all your Euro 2020 betting needs.

Disclaimer: The availability of WilliamHill depends on your current location.

Welcome promo

£30 Free Bet for New Players
Acca Freedom, Enhanced Odds + More

We move on to our William Hill review; how to access the welcome bonus. The sports betting industry is exceptionally competitive, meaning the William Hill marketing team must work hard to catch your eye. They want to ensure you place your Euro 2020 bets and sports gambles with them rather than the competition. They achieve this by offering a welcome bonus that’s better than their competitors.

Register for an account with William Hill today by clicking any link on this page, then deposit £10. Use that £10 to bet on a sportsbook market with odds of 1/2 or better. You will then qualify for a £30 free bet. The free bet comes in the form of two £15 free bet tokens and can be used on the sports betting market of your choice. Many shrewd gamblers are signing up and using the £30 free bet on their favourite Euro 2020 betting markets, including competition winning and top goalscorer.

Follow the steps below to sign up for an account at William Hill and get the £30 free bet;

  • Click any link on this page to the William Hill site
  • Access the Join button at the top of the homepage
  • Enter your details into the registration form, including name, age and postcode
  • Create a unique username and password
  • Deposit £10 or more and bet on sports
  • William Hill will add the £30 free bet to your account balance
  • You can use your Euro 2020 promotion for football betting
William Hill

Disclaimer: The availability of WilliamHill depends on your current location.

Other promos and loyalty

William Hill betting doesn’t just look after their new customers. They also have several recurring promotions which are open to existing players. If you already have an account with William Hill, you should check the promotions tab for an updated list of what’s available. You will be eligible to use every deal mentioned on this tab.

Here are some of the recurring bonuses available to existing William Hill customers. You can use many of these when betting on Euro 2020;

  • Acca Freedom
  • Enhanced Odds
  • Free or 4
  • 10% in-play losses back
  • Double #YourOdds on selected events

Terms and conditions apply to all William Hill promotions, and you can read these in full on the site by clicking the William Hill promotions tab.

Football Betting Markets

Euro 2020 Odds Live
Match and Outright Markets

Kick-off for Euro 2020 may still be a few weeks away, but William Hill is already offering lots of Euro 2020 betting odds and markets. These options allow customers to bet early on their favourite teams and players.

Bet on the outright winner of Euro 2020 or enjoy over 100 betting markets on every match. William Hill offers pre-match and in-play betting odds, and many of the outright markets, including name the finalists and group winner, remain in place throughout the play.

The Euro 2020 outright football betting markets include;

  • Euro 2020 winner
  • To reach the final
  • Top goalscorer
  • Group winner
  • Player of the tournament
  • Find a full list on the William Hill site or app

The Euro 2020 football betting markets on every match include;

  • Match winner
  • First goalscorer
  • Correct score
  • Handicap
  • Both teams to score
  • Find a full list on the William Hill site or app
william hill euro 2020 betting markets

Eligible countries

You can register for an account through this William Hill review, but it’s crucial to know William Hill, and indeed sports betting in general, isn’t legal in every area. 

You should visit the William Hill site and read the terms and conditions for an up-to-date list of eligible countries. Doing so should protect you from unwillingly breaking the law. 

You can also turn on your mobile device’s geolocation services, and the app will tell you if gambling is legal in your area. Some of the nations you can bet in include;

  • UK
  • Ireland
  • Germany
  • Netherlands
  • Canada
  • New Zealand

Odds comparison

William Hill doesn’t offer as many promotions as some of their rivals. They prefer to give bettors the best odds on the most popular selections. Using football as our example, the William Hill trading team often offer the market the best price to win the match, first goalscorer and correct score. Offering top odds helps drive repeat business.

Below is an example of football betting odds offered by William Hill, which was correct on 24.03.2021;

  • Portugal to win Euro 2020 @ 10/1 (William Hill)
  • Portugal to win Euro 2020 @ 7/1 (Unibet)

Live streaming and in-play

Hundreds of In-Play Betting Markets
Live Streaming for Football Available

William Hill customers enjoy access to live stream football and other major sports. They can also bet on hundreds of in-play betting markets on every Euro 2020 match. Football betting is prevalent at William Hill, and they ensure there’s always something exciting to bet.

When placing a bet on a football match, you can then watch the game for free through the live streaming tab. Just a few minutes before kick-off in your game, you can click the live streaming button and then the fixture of interest to you. There you can view an HD quality live stream with no buffering or loading. If you have a reliable Wi-Fi connection, you can view using your mobile.

Betting in-play, also known as live betting, is available to all William Hill customers on most matches covered on the site. You’ll find the in-play betting list on the homepage. Click the game you want to bet on for a list of the latest odds and markets. A bet is as exciting in the final few minutes as before kick-off, thanks to William Hill football betting.

William hill bet in-play_

Sportsbook Features

The William Hill sportsbook boasts several features that will attract members who enjoy football betting on Euro 2020. There are quick links to the most popular events of the day on the homepage, including the most popular Euro 2020 match or market. 

There will also be enhanced odds bets such as doubles and trebles every day. Links to these are on the homepage. Quick links help you find them quickly and place bets at the click of a button. You can bet on Euro 2020 on your desktop computer or mobile app.

Other features include cash-out on your bets, a dedicated Euro 2020 tab with all matches and markets. Today’s top bets, promotions, results, and a button change the price format between fractional and decimal odds in the’ extras’ file.

Mobile betting

App for Android and IOS
Live Stream on the Go

William Hill has a user-friendly mobile app that you can download to Android and IOS devices in seconds. The app is free to install and gives you access to all sports betting, features, promotions, and customer service channels. When downloading the mobile app, you can bet on the live sport when on the move. You can also watch live sport on your handset and bet in-play at the touch of a screen. Visit the App Store on your device to download.


Reputation, security and reliability

William Hill enjoys an incredible reputation in the sports betting industry with a history that you can trace back generations. Their experience means many bettors see William Hill as a bookmaker they can trust. They have proven themselves to be reliable over the years and always put customers at the heart of everything they do. 

William Hill founded to put their bettors first, and that remains true today. They take their responsibility for online security seriously. Bet at William Hill, and the Secure Socket Layer technology protects your transactions.

Customer support and responsible gaming

The William Hill site and app has been kept simple and easy to use. A simple app limits the need to contact the customer services team due to user-error. Suppose you do ever have reason to contact the customer services team at William Hill; you can do so quickly. Contact methods include email, telephone, live chat and post. You’ll find the staff to be friendly and happy to assist.

William Hill takes responsible gambling seriously and offers several opinions to customers who may be concerned about the level of their online betting. You can take a break from the site, limit the cash you spend every week/month or cancel your account.


Deposit funds instantly to your William Hill account using your debit card or favourite e-wallet. Deposit from as little as £/$5 with a maximum deposit £/$99,000. Withdrawals of cash from your William Hill are instant with some e-wallet services but can take up to five days when withdrawing to a debit card. The minimum you can withdraw is £/$5.

Operators Deposit Options: Withdraw Options: Max:


William Hill is a favourite with those who enjoy football betting, and the online betting giant is preparing for a busy Euro 2020. Members can enjoy Euro 2020 betting on important markets such as outright winners and top goalscorers well in advance of the tournament. Many of the betting options remain in place throughout the games, thanks to in-play betting. Click any link on this page to register for an account and get a £30 free Euro 2020 bet.

WilliamHill FAQ

  • How do I get a £30 free bet at William Hill?

    Click any link on this page to William Hill, then register for an account. Deposit and bet £10 to qualify for a £30 free sports bet.
  • Can I bet on Euro 2020 using my mobile?

    The William Hill mobile app allows members to bet on all available Euro 2020 markets, including in-play betting on matches.
  • Which Euro 2020 outright betting markets are available?

    William Hill traders offer many Euro 2020 outright betting markets. These include outright winner, top goalscorer and young player of the tournament.

William Hill Review